Creative and Strategist


Astrid has been working in interactive media more than 10 years as a creative, strategist,teacher and manager in various creative agencies. She had been awarded for her work numerous times (awards in advertising, awards in youth media and awards in education concepts). Her work is often focused on the younger audience (mainly because innovation usually starts there ;)


Astrid currently works for Woedend! and Het Klokhuis as a creative and strategist. W! is focused on audiene involvement through interactive media and recently won a whole set of awards for their feature film that was directed through Twitter. At Klokhuis Astrid works on the special interactive projects connected to Het Klokhuis. (Right now working on developing an app that will inspire, stimulate and facilitate scientific behaviour in families.)


Astrid is also head of team programme TEDxYouthAmsterdam, and teacher, speaker and blogger about gaming, transmedia, audience involvement and the young audience. In the past Astrid worked YoungWorks, Amsterdam (one of the leading companies on youth advertising in Holland), IJsfontein (one of the leading companies on interactive childrens media in Holland), FHV/BBDO and Mediamatic.